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Since Guess first stepped onto the market 30 years ago with their designer denim, they really challenged conventional fashion and brought, well… a little edge.

The book A Third Decade of Guess captures some of their most iconic advertisements and Guess designs.

The incredible black and white Guess ads that we have all come to know so well launched the careers of countless models from Claudia Schiffer to Anna Nicole Smith. The sultry images of these and many more beautiful Guess women are splashed across the pages of the book, together with some of the designs that defined an era, like their first 3 zip Marilyn jeans and their popular handbags, which are also beautifully captured.

This book is the third anniversary instalment that Guess have released and looking through it was like taking a trip down memory lane. Whether you grew up in the 80s when denim ruled or begged your mother for the latest Guess handbag in 2005, the book is sure to bring back nostalgic feelings.

If you want to see images that redefined sexy then flipping through the millions of ads featuring voluptuous Guess models should do the trick. It’s worth a look to see all the ads that won countless awards and helped Guess become a leading fashion brand. It even includes the amazing story behind going from one pair of jeans to becoming a front running fashion brand. We reckon that A Third Decade of Guess is a worthy addition to any fashion lover’s library.

A Third Decade of Guess is available from Booktopia. You can get your hands on it here.