Clean beauty doesn’t need to be complicated, which is why we’re clearing up the cosmetic confusion – once and for all. Here’s the SWIISH scoop on why we’re obsessed with it. It’s cleaner, greener and more effective… what’s not to love?
WHAT IS IT?
Contrary to popular belief, clean beauty doesn’t just refer to lavender-infused bath salts hand-sourced from the Himalayas, one grain at a time… It actually refers to products that have low-toxic ingredients. The term is largely open for interpretation though, which is why the term is often used loosely.
LEARNING THE LINGO
The clean beauty “jargon” out there can be a tad confusing. Okay, a lot confusing… Are you across ‘phenoxyethanols’? What about ‘phthalate’? Yep … it’s a lot to decipher. To make it easy to cut through the noise, here are the 3 things you need to look for:
- Low-toxic: Paraben-free. Mineral Oil-free, Phthalate-free, Polyethylene-free, Formaldehyde-free
- Ethically sourced
THE SWIISH PHILOSOPHY: LESS IS MORE
One of the most effective ways we’ve simplified our lives and beauty cabinets is by focusing on “less is more”: less toxins both in our body and on our skin. Just like the foods you put into your body show on the outside, the products you put onto your skin can make their way into your bloodstream. Our goal is simple – to feel amazing inside and out. At SWIISH Beauty we do our best to make sure everything is clean and cruelty-free. So you can feel good about looking good.